Dunkin’ Donuts ran this ad back in the 70’s and even those born since then, resonate with the concept “time to make the donuts”, as in, get up, get ready, get to work, do the work, go home, start again tomorrow.

Whether working in the factory or working as an executive, it’s easy to fall into the habit of doing, problem solving, doing some more, and then starting again. The good part of this is, we get sh*t done. The challenge is, we sometimes lose sight of the why, i.e. our purpose.

Whether it’s our personal why or our company why that drives us, before we crash into ourselves coming and going, as in the last frame of the ad, perhaps it’s time to stop and ask “why did I choose to start this donut making business, or work for this particular donut making business and why are we making these particular donuts”?

Why Vistage Works

Elisa K. Spain

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