2013-09-29F iStock_000022814566_ExtraSmallThis month’s leadership quote:

“Create goals, not for what you’ll achieve, but for who you get to be in the process.”

Occasionally, I hear from people who say, “I don’t have goals and frankly, I don’t see the point”. While setting achievement goals is somewhat personality driven, the value is there for all of us when we create goals for the purpose of….well, creating a purpose.

Goals, be they personal or business, give us a direction to go in. They help with that ball-dropping prioritization, I talked about a few weeks ago, Drop Some Balls, and they give us clarity each day.

When we begin to think about goal setting as defining who we want to be, suddenly it is less about achieving and more about “who we get to be in the process”.


Elisa K. Spain


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