This month’s leadership quote: There are only two ways to influence human behavior, you can manipulate it or you can inspire it. Simon Sinek

Simon Sinek is well known for his Ted Talk, How Great Leaders Inspire Action. If you haven’t seen it, it is worth the 18 minute investment.

Bottom line, when you start with “Why”, your customers, employees, and all stakeholders will be inspired. Manipulation lasts only so long (until the “target” figures it out). Inspiration, on the other hand, can last a lifetime.

  • Who has inspired you to be who you are today?
  • Who have you inspired to become who they will be tomorrow?

Elisa K. Spain

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