2013-01-20 iStock_000016539976XSmal stair moving uplToday’s blog post is offered by guest blogger Rick Landuyt, Vistage member and 
CEO of RFIDeasOne of the Inc 5000 Fastest Growing Companies in America.


It’s a dream until you write it down, then it becomes a goal.

Stretch goals were explicitly designed to push people to think differently about the tasks at hand. Suppose your revenue in 2012 was 20 million. You want to grow it 10% to 22 million, you tweak your marketing ideas, try to get another big account etc… What if you decided to stretch your goal to 30 million – a 50% increase? How would you do it? As you begin to think about this, you will start to realize the benefits of “stretch goals”. It’s not the new revenue number, it’s the thought process.

An interesting side note, my wife and I had the pleasure of spending 10 days at the 1996 Olympics in Atlanta. There we were able to meet and talk with several ex-Gold medal winners. The one thing they all had in common was they had written goals that they carried with them every day.

Rick Landuydt, RFIDeas

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