This month’s leadership quote:
“The concept of ‘value added’ will drive more companies bankrupt than any other.”
What???, you say. Value added is how we differentiate; value added is how we compete; it’s how we win. Yes and..
- How much is it costing to add that extra value?
- Are you giving away services that you can legitimately charge for?
- When you assign a team to help a customer beyond your normal service, do you know how much it is costing you?
- Does your price reflect the true value of your product and/or service?