What If We Meet Them Where They Are?

Most of the time, we have an agenda. Whether it is to close a deal, persuade our employees or our customers to “see the light” or simply to win.

  • What if instead, we simply let things unfold at their own pace?
  • What if instead, we seek to understand?
  • What if instead, we invested in understanding where they are, and meet them there?
  • What if instead, we recognized that our stakeholders are made up of individuals, for whom “there” may be a different place for each of them?

But wait you say, isn’t it all about having a plan? Isn’t the goal to win? Perhaps it is, and I wonder if our chances of winning go up when we stop trying to orchestrate the outcome.

Why Vistage Works

Elisa K. Spain